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Joseph Cannon

Joseph Cannon Joseph P. Cannon is Dean’s Distinguished Teaching Fellow and professor of marketing at Colorado State University. He has also taught at the University of North Carolina, Emory University, Instituto de Empresa (Madrid, Spain), INSEAD (Fontaineblea, France), Thammasat University (Bangkok, Thailand), and the University of Ljubljana (Slovenia). He has received many teaching awards and the N. Preston Davis Award for Instructional Innovation. 

Dr. Cannon’s research has been published in the Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Operations Management, Journal of Personal Selling and Sales Management, Journal of Public Policy and Marketing, Antitrust Bulletin, and the Academy of Management Review, among others. He is a two-time recipient of the Louis W. and Rhona L. Stern Award for high-impact research on interorganizational topics. He has also written numerous teaching cases. Dr. Cannon serves (or served) on the editorial review boards of the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Operations Management, Journal of Personal Selling and Sales Management, and Journal of Marketing Education. The Journal of Marketing has honored Dr. Cannon with several distinguished reviewer awards. He served as chair of the American Marketing Association’s Interorganizational Special Interest Group (IOSIG). Before entering academics, Dr. Cannon worked in sales and marketing for Eastman Kodak Company.

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Essentials of Marketing - Loose LeafNR
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BASIC MARKETING (Int'l Ed)41 %
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Essentials of Marketing ISE
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Essentials of Marketing27 %
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Essentials of Marketing30 %
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BASIC MARKETING58 %
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Basic Marketing41 %
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Essentials of Marketing
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Essentials of Marketing (Int'l Ed)36 %
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ISE Essentials of Marketing26 %
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Essentials of Marketing: A Marketing Strategy Planning Approach: 2026 Release ISENR
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Loose Leaf Essentials of Marketing: A Marketing Strategy Planning Approach: 2026 Release15 % NR
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