Joseph McKendrickJoseph McKendrick is an author, independent researcher and speaker exploring innovation, information technology trends and markets. He is a contributor to Forbes , and analyst for Forbes Insights, preparing research on topics such as cloud computing,digital transformation, enterprise mobility, and big data analytics. He is also a contributor to CBS interactive, authoring the ZDNet "Service Oriented" site. McKendrick is also a regular columnist on big data and analytics topics for Database Trends and Applications , published by Information Today, Inc. He has also been a featured speaker at The Stevens Institute of Technology’s symposium on “Competitive Advantage in the Era of Big Data,” as well as ITI’s “Big Data Summit.” McKendrick is a co-author of the SOA Manifesto, which outlines the values and guiding principles of service orientation in business and IT. He has also been contributing editor to IT industry publications including Midrange Systems, Enterprise Systems, and E-Commerce World . McKendrick served as communications manager of the Administrative Management Society (AMS), an international professional association dedicated to advancing knowledge within the IT and business management fields, as well as editor of Management World , its flagship publication. He holds a B.A. in journalism from Temple University. Read More Read Less