Karina KarnKarina Karn, MSc, is a Spanish-British brand strategist whose work is driven by a single, powerful question: how are brands chosen. Hersearch for the answer led her into consumer psychology, shaping an innovative perspective rooted in behavioural scince that goes beyond generic marketing approaches.With over a decade of experience working across B2B companies and global brands, her work makes the invisible triggers of human decision-making actionable for brand strategy and positioning. Her academic foundation, which includes a Master's degree from a leading European university, has been pressure-tested in some of the world's most demanding commercial environments.She is a trusted expert within the NewtonX network, working with Fortune 500 brands, and a regular voice on London's keynote stages, broadcast media and industry publications. Read More Read Less