Katherine SmithDr. Katherine Taken Smith is an associate professor of marketing at Texas A&M University-Corpus Christi. She teaches at the RELLIS campus. Her areas of interest include digital marketing and global marketing. Dr. Smith’s academic record includes numeous professional journal articles, books, conference presentations and awards for teaching and research. Dr. Smith was named the Outstanding Author at Texas A&M University-Corpus Christi in 2018. She is on the editorial review board of five marketing journals. Her article, “Digital Marketing Strategies that Millennials Find Appealing, Motivating, or Just Annoying,” is in the top ten most read and most cited articles from the Journal of Strategic Marketing. She is in the top 10% of authors on Research Gate and Social Science Research Network (SSRN), based on downloaded articles. Her work is highly referenced with more than 3,000 citations, according to Google Scholar. Dr. Smith earned her D.B.A. and M.B.A. in marketing from Louisiana Tech University and her B.B.A. in marketing from the University of Louisiana at Monroe. Read More Read Less