Keith NegusKeith Negus is Professor of Music at Goldsmiths, University of London and an editorial board member of Popular Music with Cambridge University Press. He is the author of Bob Dylan (Equinox), Music Genres and Corporate Cultures (Rutledge), Popular Music in Theory (Wesleyan University Press),Producing Pop (Arnold), and co-author of Creativity, Communication and Cultural Value and Doing Cultural Studies, both with Sage. Read More Read Less