Ken TreloarKen Treloar is a writer, strategist, and AgTech advocate focused on helping farmers turn drone data into practical decisions. With a background in horticulture, media, design, entrepreneurship, and business management, he has spent the last decade orso working at the intersection of precision agriculture and perennial crops such as macadamias, citrus, avocados, and grape vines.Ken works with farmers, agronomists, and agribusiness teams across Africa, Europe, and Latin America; helping them make sense of complex orchard data from drones, satellites, smart app's, and AI-powered platforms. His work centres on one simple idea: technology only matters when it is a catalyst for action, useful in the field, and built around real-world farming constraints.Ken is the director of AgTech Publications, his company that support experts in their respective fields in finding a voice through media. And he is the founder and writer of the AgTech Diaries blog, where he shares ideas, concepts, and case studies from the exciting confluence of agriculture and technology.His latest book Drone Data Metrics for Orchard Farming is a clear, practical guide for anyone who wants to move beyond "pretty pictures from above" and actually understand and use drone-derived insights to improve orchard performance over time. When he is not writing or working with farmers and agronomists on their drone data, Ken can be found enjoying the wild outdoors, gardening, reading, or sketching ideas for his next book. Read More Read Less