Kevin CaseyI'm Kevin. You probably found this page through a friend, or saw something on LinkedIn.And if that's the case, you've probably seen me endlessly riffing about the idea of selling in a way that doesn't involve blunt force trauma, no begging and no chaing. It's my jam. Most of the formal sales trainings I had when I first got into sales 30 years ago taught me all the wrong ways to sell.In 2012, I felt broken and burned out, and I wondered if I could escape the world of sales or find a way to do it in a way that I could look at myself in the mirror.Over an 8-year span, I experimented with a series of 26 opposites; some of them were flops, but left standing were 14 opposites that stuck like gorilla glue and became part of a protocol I called (un)selling. I think about these ideas all the time, and over a 753-day period, I wrote them all down in a book called (un)selling.I wrote it to help you sell in a way that won't scar your soul. I've been an entrepreneur for 23 years, and I still sell every single day. I help small business owners who stare in the mirror every morning and see a non-salesperson in charge of selling.In 2012, I was that same business owner carrying that same millstone around my neck. I'm writing the book I wish I had back then. In my "spare time," I do a lot of writing, researching, and thinking about new ways to sell that aren't commonly taught. I know that's weird, but everyone has a hobby, right?Selling can be hard. But it doesn't need to be hard on you.If you're up to checking out the book, that'd be pretty cool. And I'd love to hear what you think of it.My email is kevin@kevincasey.ca and yes, I still check my own email, so it will be me, not a weird A.I. bot.You got this.KC Read More Read Less