KristalM. Murat Kristal is an assistant professor of operations management at Schulich School of Business at York University, Toronto, Canada. He teaches in the areas of operations management/strategy, supply chain management, and statistical models.Dr. Kristal received his Ph.D. from the Operations Management Department in the Kenan-Flagler Business School at University of North Carolina at Chapel Hill. His research interests focus on the areas of supply chain, operations management and strategy. His current empirical research spans from how supply chains adapt to their competitive environments to how manufacturers achieve mass customization capabilities.