Lauren Reichart SmithLauren Reichart Smith is Professor and the Director for research initiatives for the Center for Sports Communication and Social Impact at Rowan University, USA. Lauren's main research area lies in mediasport—the intersection between sports andmass media. Her research focuses on the effects of sports media on our emotions. She is the co-editor of Communication and Contradiction in the NCAA: An Unlevel Playing Field and numerous peer-reviewed journal articles and book chapters. Her work with the Center at Rowan focuses on the social impact of sports on local communities and industry partners. She is currently the Executive Director for the International Association of Communication and Sport. Read More Read Less