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Leigh McAlister

Leigh McAlister

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1.
Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior12 % NR
Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior
By: Leigh McAlister, James M Lattin
Publisher: Legare Street Press
No Review Yet
₹1,533
₹1,349
Binding:
Paperback
Release:
18 Jul 2023
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
2.
A Theory of Consumer Promotions12 % NR
A Theory of Consumer Promotions
By: Leigh McAlister
Publisher: Legare Street Press
No Review Yet
₹1,533
₹1,349
Binding:
Paperback
Release:
18 Jul 2023
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
3.
Managing Market Share When Consumers Seek Variety11 % NR
Managing Market Share When Consumers Seek Variety
By: Leigh McAlister, Fred M Feinberg
Publisher: Legare Street Press
No Review Yet
₹1,405
₹1,250
Binding:
Paperback
Release:
18 Jul 2023
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
4.
A Theory of Consumer Promotions12 % NR
A Theory of Consumer Promotions
By: Leigh McAlister
Publisher: Legare Street Press
No Review Yet
₹3,072
₹2,703
Binding:
Hardback
Release:
18 Jul 2023
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
5.
Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior12 % NR
Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior
By: Leigh McAlister, James M Lattin
Publisher: Legare Street Press
No Review Yet
₹3,072
₹2,703
Binding:
Hardback
Release:
18 Jul 2023
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
6.
Managing Market Share When Consumers Seek Variety2 % NR
Managing Market Share When Consumers Seek Variety
By: Leigh McAlister, Fred M Feinberg
Publisher: Legare Street Press
No Review Yet
₹2,493
₹2,443
Binding:
Hardback
Release:
18 Jul 2023
Language:
English
International Edition
Ships within 16-18 Days Explain..
Free Shipping in India and low cost Worldwide.
7.
Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data12 % NR
Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data
By: Fader Peter S, McAlister Leigh
Publisher: Legare Street Press
No Review Yet
₹1,405
₹1,236
Binding:
Paperback
Release:
18 Jul 2023
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
8.
Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data2 % NR
Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data
By: Fader Peter S, McAlister Leigh
Publisher: Legare Street Press
No Review Yet
₹2,493
₹2,443
Binding:
Hardback
Release:
18 Jul 2023
Language:
English
International Edition
Ships within 16-18 Days Explain..
Free Shipping in India and low cost Worldwide.
9.
A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables12 % NR
A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables
By: Leigh McAlister, Peter S Fader
Publisher: Legare Street Press
No Review Yet
₹1,405
₹1,236
Binding:
Paperback
Release:
27 Oct 2022
Language:
English
International Edition
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Free Shipping in India and low cost Worldwide.
10.
A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables2 % NR
A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables
By: Leigh McAlister, Peter S Fader
Publisher: Legare Street Press
No Review Yet
₹2,493
₹2,443
Binding:
Hardback
Release:
27 Oct 2022
Language:
English
International Edition
Ships within 16-18 Days Explain..
Free Shipping in India and low cost Worldwide.
11.
A dynamic attribute satiation model of variety seeking behavior...NR
A dynamic attribute satiation model of variety seeking behavior...
By: Leigh McAlister
Publisher: HardPress Ltd
No Review Yet
₹1,229
Binding:
Paperback
Release:
19 Dec 2013
Language:
English
International Edition
Ships within 14-16 Days Explain..
Free Shipping in India and low cost Worldwide.
12.
The Impact of Price Promotions on a Brand's Market Share, Sales Pattern and Profitability3 % POD/NR
The Impact of Price Promotions on a Brand's Market Share, Sales Pattern and Profitability
By: Leigh McAlister
Publisher: Palala Press
No Review Yet
₹2,771
₹2,688
Binding:
Hardback
Release:
08 Sep 2015
Language:
English
International Edition
Ships within 16-18 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
13.
Variety Seeking Behavior2 % POD/NR
Variety Seeking Behavior
By: Leigh McAlister, Edgar a Pessemier
Publisher: Palala Press
No Review Yet
₹2,493
₹2,443
Binding:
Hardback
Release:
05 Sep 2015
Language:
English
International Edition
Ships within 16-18 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
14.
A Dynamic Attribute Satiation Model of Variety Seeking Behavior3 % NR
A Dynamic Attribute Satiation Model of Variety Seeking Behavior
By: Leigh McAlister
Publisher: Sagwan Press
No Review Yet
₹2,771
₹2,688
Binding:
Hardback
Release:
23 Aug 2015
Language:
English
International Edition
Ships within 16-18 Days Explain..
Free Shipping in India and low cost Worldwide.
15.
A Dynamic Attribute Satiation Model of Variety Seeking Behavior3 % POD/NR
A Dynamic Attribute Satiation Model of Variety Seeking Behavior
By: Leigh McAlister
Publisher: Sagwan Press
No Review Yet
₹1,476
₹1,432
Binding:
Paperback
Release:
07 Feb 2018
Language:
English
International Edition
Ships within 16-18 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
16.
The impact of price promotions on a brand's market share, sales pattern and profitability...NR
The impact of price promotions on a brand's market share, sales pattern and profitability...
By: Leigh McAlister
Publisher: HardPress Ltd
No Review Yet
₹1,227
Binding:
Paperback
Release:
19 Dec 2013
Language:
English
International Edition
Ships within 14-16 Days Explain..
Free Shipping in India and low cost Worldwide.
17.
Variety Seeking Behavior2 % NR
Variety Seeking Behavior
By: Leigh McAlister, Edgar a Pessemier
Publisher: Palala Press
No Review Yet
₹1,291
₹1,265
Binding:
Paperback
Release:
20 Feb 2018
Language:
English
International Edition
Ships within 16-18 Days Explain..
Free Shipping in India and low cost Worldwide.
18.
Variety Seeking Behavior
Variety Seeking Behavior
By: Leigh McAlister
Publisher: Forgotten Books
No Review Yet
₹753
Binding:
Paperback
Release:
31 Jul 2018
Language:
English
Out of Stock
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19.
A Theory of Consumer Promotions
A Theory of Consumer Promotions
By: Leigh McAlister, Sloan School of Management
Publisher: Sagwan Press
No Review Yet
₹1,317
Binding:
Hardback
Release:
23 Aug 2015
Language:
English
Out of Stock
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20.
A Theory of Consumer Promotions: Managerial Implications (Classic Reprint)
A Theory of Consumer Promotions: Managerial Implications (Classic Reprint)
By: Leigh McAlister
Publisher: Forgotten Books
No Review Yet
₹2,036
Binding:
Hardback
Release:
02 Aug 2018
Language:
English
Out of Stock
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