Leigh McAlister

Leigh McAlister

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1.
Managing Market Share When Consumers Seek Variety13 % NR
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₹1,172
₹1,020
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Release:
18 Jul 2023
Language:
English
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2.
Theory of Consumer Promotions13 % NR
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₹2,539
₹2,209
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Release:
18 Jul 2023
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3.
Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior17 % NR
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4.
Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior13 % NR
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5.
Managing Market Share When Consumers Seek Variety13 % NR
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₹2,433
₹2,117
Binding:
Hardback
Release:
18 Jul 2023
Language:
English
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6.
Theory of Consumer Promotions17 % NR
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₹1,340
₹1,112
Binding:
Paperback
Release:
18 Jul 2023
Language:
English
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7.
Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data13 % NR
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8.
Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data13 % NR
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9.
Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables13 % NR
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₹1,172
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Binding:
Paperback
Release:
27 Oct 2022
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English
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10.
Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables13 % NR
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₹2,433
₹2,117
Binding:
Hardback
Release:
27 Oct 2022
Language:
English
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11.
Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior3 % NR
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12.
Variety Seeking Behavior3 % NR
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₹1,172
₹1,137
Binding:
Paperback
Release:
20 Feb 2018
Language:
English
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16.
Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data3 % NR
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18.
The Impact of Price Promotions on a Brand's Market Share, Sales Pattern and Profitability...NR
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₹1,019
Binding:
Paperback
Release:
19 Dec 2013
Language:
English
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