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Lerzan Aksoy

Lerzan AksoyLerzan Aksoy is an acclaimed expert in the science of loyalty management. She is associate professor of marketing at Fordham University, New York. Aksoy has coauthored and coedited several books on loyalty and service, including Loyalty Myts, Customer Lifetime Value, and Profit Maximization Through Customer Relationship Marketing. Read More Read Less

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1.
The Wallet Allocation Rule21 % NR
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₹1,806
₹1,427
Binding:
Hardback
Release:
20 Mar 2015
Language:
English
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2.
Customer Lifetime Value48 %
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₹5,951
₹3,095
Binding:
Paperback
Release:
01 Dec 2006
Language:
English
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4.
Customer Lifetime Value48 %
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₹17,980
₹9,350
Binding:
Hardback
Release:
20 Jan 2016
Language:
English
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5.
Customer Lifetime Value48 %
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₹5,951
₹3,095
Binding:
Paperback
Release:
13 Sep 2016
Language:
English
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7.
Profit Maximization Through Customer Relationship Marketing1 % NR
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₹6,953
₹6,883
Binding:
Paperback
Release:
22 Feb 2008
Language:
English
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8.
The Wallet Allocation Rule
Publisher: Ascent Audio
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₹3,223
Binding:
CD-Audio
Release:
07 Jul 2022
Language:
English
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9.
The Wallet Allocation Rule
Publisher: Ascent Audio
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₹3,649
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Release:
07 Jul 2022
Language:
English
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10.
The Wallet Allocation Rule Lib/E
Publisher: Ascent Audio
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₹5,777
Binding:
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Release:
07 Jul 2022
Language:
English
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11.
Profit Maximization Through Customer Relationship Marketing
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₹5,707
Binding:
Digital (delivered electronically)
Release:
03 Jun 2014
Language:
English
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12.
Customer Lifetime Value
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₹4,004
Binding:
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Release:
11 Jan 2013
Language:
English
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13.
Customer Lifetime Value
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₹4,004
Binding:
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Release:
11 Jan 2013
Language:
English
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14.
Customer Lifetime Value
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₹4,004
Binding:
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Release:
11 Jan 2013
Language:
English
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15.
Why Loyalty Matters
Publisher: Readhowyouwant
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₹1,876
Binding:
Paperback
Release:
08 Sep 2010
Language:
English
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16.
Profit Maximization Through Customer Relationship Marketing31 %
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₹18,300
₹12,627
Binding:
Hardback
Release:
14 Feb 2008
Language:
English
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17.
Profit Maximization Through Customer Relationship Marketing
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₹6,132
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Release:
03 Jun 2014
Language:
English
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18.
Profit Maximization Through Customer Relationship Marketing
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₹6,132
Binding:
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Release:
03 Jun 2014
Language:
English
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19.
Customer Lifetime Value
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₹5,174
Binding:
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Release:
03 Apr 2013
Language:
English
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20.
Customer Lifetime Value
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₹5,174
Binding:
Digital (delivered electronically)
Release:
03 Apr 2013
Language:
English
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