Lubna NafeesDr. Lubna Nafees is a faculty in the area of marketing at IMT Ghaziabad. She teaches papers on brand management, integrated marketing communications, digital marketing and cross functional simulation for leadership. With an experience of 14 years in cademia and industry, her research and consultancy interests include branding and brand communications; visual imagery and semiotics; digital marketing ; use of simulation in b-school pedagogy and management education. She has published papers and case studies on marketing strategy, brand, marketing communications and simulation as a pedagogical tool in both academic journals and popular media. Read More Read Less