Lynn R Kahle

Lynn R KahleLynn R. Kahle is Professor Emeritus and former Head of the Department of Marketing at the University of Oregon. He has been President of the Consumer Behavior SIG in the American Marketing Association and of the Society for Consumer Psychology He is a distinguished Fellow in the American Psychological Association and Association of Psychological Science. He was Editor-in-Chief of the 2022 APA Handbook of Consumer Psychology. Read More Read Less

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Consumer Social Values33 %
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Marketplace Lifestyles in an Age of Social Media: Theory and Methods42 %
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Communicating Sustainability for the Green Economy42 %
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Communicating Sustainability for the Green Economy46 %
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Consumer Behavior Knowledge for Effective Sports and Event Marketing42 %
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Consumer Behavior Knowledge for Effective Sports and Event Marketing42 %
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Values, Lifestyles, and Psychographics42 %
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Attitudes and Social Adaptation3 % NR
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/11/1983
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Social Values and Social Change10 % NR
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Marketing Management12 % NR
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Marketing Management12 % NR
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Cross-National Consumer Psychographics5 % NR
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Cross-National Consumer Psychographics5 % NR
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Euromarketing and the Future5 % NR
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Internet Applications in Euromarketing4 % NR
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Creating Images and the Psychology of Marketing Communication4 % NR
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