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M. G Parameswaran

M. G Parameswaran M G Parameswaran is Executive Director with DRAFTFCB+ULKA. In a career spanning over two decades he has worked in marketing, sales and advertising, and on brands, including Strepsils, Thermax, UDI-Yellow Pages, Santoor, Wipro, Sundrop, Indica, Inigo and Brufen. He is an aluminus of IIT (Madras) and IIM (Calcutta), and takes out time from his frenetic schedule to occasionally write and teach at various management institutes in Mumbai and his alma mater IIMC. Read More Read Less

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1.
Strategic Brand Management | Fifth Edition | By Pearson23 %
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2.
Valmiki Ramayana - Critical Essays
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₹404
Binding:
Paperback
Release:
01 Jan 2014
Language:
English
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4.
What is Economic Development?1 % NR
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₹5,624
₹5,568
Binding:
Paperback
Release:
25 Jun 2024
Language:
English
International Edition
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7.
STOLEN DREAMS18 %
Publisher: Notion Press
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₹350
₹287
Binding:
Paperback
Release:
06 Oct 2021
Language:
English
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8.
The Integral Dimensions Of Law18 %
Publisher: LexisNexis
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₹350
₹287
Binding:
Paperback
Release:
2015
Language:
English
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9.
Reversing Type 2 Diabetes3 % NR
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₹2,928
₹2,840
Binding:
Paperback
Release:
27 Oct 2023
Language:
English
International Edition
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10.
Particles, Fields And Topology: Celebrating A. P. BalachandranNR
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12.
Building Brand Value:Five Steps to Building Powerful Brands15 %
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₹750
₹638
Binding:
Paperback
Release:
17 Feb 2006
Language:
English
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13.
DRAFTFCB - ULKA11 %
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₹468
₹417
Binding:
Paperback
Release:
/02/2011
Language:
English
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14.
What Is Economic Development - A Comparative Performance Of Indian States22 %
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₹495
₹386
Binding:
Hardcover
Release:
01 Jan 2019
Language:
English
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15.
RIDE THE CHANGE20 % NR
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₹474
₹381
Binding:
Paperback
Release:
16 Jun 2009
Language:
English
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16.
Understanding Consumers
Publisher: Tata Mcgraw Hill
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₹863
Binding:
Hardcover
Release:
2003
Language:
English
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17.
Fcb-Ulka Brand Building Advertising:Concepts and Cases18 %
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₹605
₹496
Binding:
Paperback
Release:
01 Dec 2001
Language:
English
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18.
Mechanical Design:A Practical Insight9 %
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₹590
₹537
Binding:
Paperback
Release:
2017
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19.
Studies in Local-Level Development-2 Empowering People: Insights from a Local Experiment in Participatory Planning43 %
Publisher: Daanish Books
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₹325
₹185
Binding:
Hardcover
Release:
21 December 2012
Language:
English
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20.
What is Economic Development?
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₹4,536
Binding:
Digital (delivered electronically)
Release:
14 Jan 2019
Language:
English
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