M. G Parameswaran

M. G Parameswaran M G Parameswaran is Executive Director with DRAFTFCB+ULKA. In a career spanning over two decades he has worked in marketing, sales and advertising, and on brands, including Strepsils, Thermax, UDI-Yellow Pages, Santoor, Wipro, Sundrop, Indica, Inigo and Brufen. He is an aluminus of IIT (Madras) and IIM (Calcutta), and takes out time from his frenetic schedule to occasionally write and teach at various management institutes in Mumbai and his alma mater IIMC. Read More Read Less

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Fundamentals of Financial Instruments
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STOLEN DREAMS12 %
Publisher: Notion Press
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What Is Economic Development - A Comparative Performance Of Indian States22 %
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Strategic Brand Management | Fifth Edition | By Pearson23 %
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Valmiki Ramayana - Critical Essays
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What is Economic Development?1 % NR
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Reversing Type 2 Diabetes4 % NR
Publisher: Draft2digital
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13.
Building Brand Value15 %
Publisher: Tata Mcgraw Hill
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2006
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DRAFTFCB - ULKA Brand Building Advertising: Concepts and Cases11 %
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FCB-ULKA : Brand Building Advertising: Concepts And Cases18 %
Publisher: Tata Mcgraw Hill
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2008
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16.
Understanding Consumers
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2003
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17.
Mechanical Design:A Practical Insight9 %
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2017
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18.
Studies in Local-Level Development-2 Empowering People: Insights from a Local Experiment in Participatory Planning43 %
Publisher: Daanish Books
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Tears of the Ganges4 % NR
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Ride The Change20 % NR
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2009
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