Madhu JasolaDr. Madhu Jasola is working as Professor at School of Management, IILM University, Gurugram, India, with extensive experience in teaching, research, and training. Her research papers and case studies have been published in Scopus, Taylor & Francis, Eerald, ABDC, and the European Case Clearing House. She has presented papers at international conferences held in different countries and won best paper awards. Dr. Jasola has conducted workshops and training programs on Sales & Negotiation Skills, Customer Centricity, Brand Building, Leadership & Team Building, Time Management, and Stress Management for various companies. Her research areas include CRM, service quality, social media marketing, retail, digital transformation, work-life balance, and employee engagement. She is frequently invited as an expert by universities and colleges and has been instrumental in collaborations, tie-ups, and funded research projects. Dr. Jasola has also worked as consultant with the Smart Cities Project, Government of India. Read More Read Less