Mahesh AgarwalMahesh Agarwal is the Co-founder and Managing Director of Neurosensum, a pioneering neuroscience-based market research company. With over 30 years of experience in the industry and a background in Behavioural Economics and an MBA, Mahesh blends tradiional research with cutting-edge neuroscience to uncover what truly drives consumer decisions.A passionate advocate for bridging science and marketing, he has developed multiple neuro-based frameworks and tools that are used by leading brands across Asia. He is a regular speaker at global forums like ESOMAR and continues to champion the role of subconscious insights in modern marketing.This book reflects his mission: to make neuromarketing practical, powerful, and accessible for marketers everywhere. Read More Read Less