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Manpreet Arora

Manpreet AroraDr. Manpreet Arora , Associate Professor of Management at the Central University of Himachal Pradesh, Dharamshala, India, brings over twenty-three years of exemplary teaching and academic expertise. A Gold Medallist and consistent merit holder, Dr. Aora has made substantial contributions to the field of management through her extensive research and prolific publication record. With over a hundred plus scholarly works, including approximately fifty eight Scopus-indexed documents, her research has garnered significant recognition in academic circles. Her research spans diverse areas including Microfinance, Sustainable Development Goals, Corporate Communications, and Qualitative Research, reflecting her broad expertise and dedication to addressing critical global issued. Arora has published 35 plus papers in prestigious national and international journals indexed in Scopus, WoS, and other esteemed categories. Additionally, she has contributed more than seventy book chapters for leading publishers such as Emerald, Routledge, CABI, Springer Nature, and AAP. In addition to her academic achievements, Dr. Arora has been sought after for her insights beyond the classroom. She was interviewed by Al Jazeera for her expert perspectives on festivals in India, highlighting her ability to connect academic research with cultural discourse. As a mentor, she supervises both Doctoral and Postgraduate students, nurturing future leaders in management studies. Dr. Arora's editorial skills are showcased in her role as editor of thirteen books published by renowned national and international publishers, including five with the prestigious IGI Global. Currently, she is exploring innovative areas such as the Metaverse, entrepreneurship, and tourism, further establishing her as a visionary in management research. Her impactful contributions reflect a multifaceted professional excelling in academia, research, and social advocacy, continuously advancing knowledge and fostering meaningful societal change. Read More Read Less

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1.
Sustainable Tourism41 %
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₹10,260
₹6,053
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Release:
07 Oct 2025
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2.
The AI Metaverse Revolution41 %
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₹10,260
₹6,053
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06 Jun 2025
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3.
The AI Metaverse Revolution41 %
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₹10,260
₹6,053
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Release:
12 May 2025
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4.
Sustainable Tourism41 %
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₹10,260
₹6,053
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24 Nov 2025
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5.
Sustainable Tourism41 %
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₹10,902
₹6,432
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Release:
10 Nov 2025
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6.
Communication in Contemporary Scenario: Its Multiple Dimensions34 %
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Communication Entrepreneurship and Finance41 %
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8.
Sensible Selling Through Sensory Neuromarketing38 % NR
Publisher: IGI Global
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₹24,180
₹14,992
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Release:
09 Aug 2024
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English
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9.
Impact of Sensory Marketing on Buying Behavior38 % NR
Publisher: IGI Global
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₹30,225
₹18,740
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Release:
22 Oct 2024
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10.
Impact of Sensory Marketing on Buying Behavior38 % NR
Publisher: IGI Global
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₹22,785
₹14,127
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22 Oct 2024
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11.
Exploring the Use of Metaverse in Business and Education38 % NR
Publisher: IGI Global
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₹17,205
₹10,667
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05 Apr 2024
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12.
Sensible Selling Through Sensory Neuromarketing38 % NR
Publisher: IGI Global
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₹32,085
₹19,893
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09 Aug 2024
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13.
Research, Innovation, and Industry Impacts of the Metaverse38 % NR
Publisher: IGI Global
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₹20,925
₹12,974
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06 Jun 2024
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14.
Research, Innovation, and Industry Impacts of the Metaverse38 % NR
Publisher: IGI Global
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₹27,435
₹17,010
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06 Jun 2024
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15.
Exploring the Use of Metaverse in Business and Education38 % NR
Publisher: IGI Global
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₹22,785
₹14,127
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05 Apr 2024
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16.
Neurosensory and Neuromarketing Impacts on Consumer Behavior3 % NR
Publisher: IGI Global
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₹43,060
₹41,768
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Release:
11 Oct 2024
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17.
Neurosensory and Neuromarketing Impacts on Consumer Behavior38 % NR
Publisher: IGI Global
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₹29,760
₹18,451
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11 Oct 2024
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18.
The AI Metaverse Revolution
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₹8,580
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Release:
12 May 2025
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English
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19.
The AI Metaverse Revolution
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₹8,580
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12 May 2025
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20.
The AI Metaverse Revolution
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₹8,580
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Release:
06 Jun 2025
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English
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