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Manpreet Arora

Manpreet AroraDr. Manpreet Arora , Associate Professor of Management at the Central University of Himachal Pradesh, Dharamshala, India, brings over twenty-three years of exemplary teaching and academic expertise. A Gold Medallist and consistent merit holder, Dr. Aora has made substantial contributions to the field of management through her extensive research and prolific publication record. With over a hundred plus scholarly works, including approximately fifty eight Scopus-indexed documents, her research has garnered significant recognition in academic circles. Her research spans diverse areas including Microfinance, Sustainable Development Goals, Corporate Communications, and Qualitative Research, reflecting her broad expertise and dedication to addressing critical global issued. Arora has published 35 plus papers in prestigious national and international journals indexed in Scopus, WoS, and other esteemed categories. Additionally, she has contributed more than seventy book chapters for leading publishers such as Emerald, Routledge, CABI, Springer Nature, and AAP. In addition to her academic achievements, Dr. Arora has been sought after for her insights beyond the classroom. She was interviewed by Al Jazeera for her expert perspectives on festivals in India, highlighting her ability to connect academic research with cultural discourse. As a mentor, she supervises both Doctoral and Postgraduate students, nurturing future leaders in management studies. Dr. Arora's editorial skills are showcased in her role as editor of thirteen books published by renowned national and international publishers, including five with the prestigious IGI Global. Currently, she is exploring innovative areas such as the Metaverse, entrepreneurship, and tourism, further establishing her as a visionary in management research. Her impactful contributions reflect a multifaceted professional excelling in academia, research, and social advocacy, continuously advancing knowledge and fostering meaningful societal change. Read More Read Less

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1.
Sustainable Tourism Volume 143 % NR
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₹10,615
₹6,051
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07 Oct 2025
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Communication in Contemporary Scenario: Its Multiple Dimensions40 %
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Communication Entrepreneurship and Finance40 %
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The AI Metaverse Revolution43 % NR
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06 Jun 2025
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The AI Metaverse Revolution43 % NR
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12 May 2025
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Sustainable Tourism Volume 242 % NR
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₹11,098
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10 Nov 2025
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Sustainable Tourism Volume 343 % NR
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24 Nov 2025
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Neurosensory and Neuromarketing Impacts on Consumer Behavior44 % NR
Publisher: IGI Global
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₹41,925
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11 Oct 2024
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Neurosensory and Neuromarketing Impacts on Consumer Behavior44 % NR
Publisher: IGI Global
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11 Oct 2024
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Impact of Sensory Marketing on Buying Behavior44 % NR
Publisher: IGI Global
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22 Oct 2024
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Impact of Sensory Marketing on Buying Behavior44 % NR
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22 Oct 2024
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Sensible Selling Through Sensory Neuromarketing44 % NR
Publisher: IGI Global
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09 Aug 2024
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Research, Innovation, and Industry Impacts of the Metaverse43 % NR
Publisher: IGI Global
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06 Jun 2024
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Research, Innovation, and Industry Impacts of the Metaverse43 % NR
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06 Jun 2024
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Exploring the Use of Metaverse in Business and Education44 % NR
Publisher: IGI Global
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₹22,425
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05 Apr 2024
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16.
Exploring the Use of Metaverse in Business and Education43 % NR
Publisher: IGI Global
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Sensible Selling Through Sensory Neuromarketing44 % NR
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The AI Metaverse Revolution
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12 May 2025
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The AI Metaverse Revolution
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06 Jun 2025
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The AI Metaverse Revolution
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06 Jun 2025
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