Mara FrancoMara José Sousa Franco has a Ph.D. in Management and Business Studies - Branch of Marketing and Strategy, from the Faculty of Economics of the University of Porto. She is currently an Assistant Professor at the University of Madeira. She is the Presient of the Higher School in Management and Technologies of the University of Madeira and the Coordinator of the Centre for Tourism Research, Development and Innovation of Madeira. She has interest in the marketing and strategy research fields with application to the tourism sector. Read More Read Less