Mario FificMario Fifić is an associate Professor of Department of Psychology at Grand Valley State University, Michigan. He directs the Cognitive Science and Decision-Making Laboratory. His research focuses on the development of a highly diagnostic and sophistiated methodology for uncovering mental architecture, known as systems factorial technology (SFT). SFT allows for precise determination of the fundamental properties of mental processes underlying cognitive operations in categorization, face detection, reading and visual/memory search. Read More Read Less