Mark G DunnMark G. Dunn, Ph.D., is a professor of marketing and associate dean for Undergraduate Business Programs at the Hankamer School of Business at Baylor University in Waco, Texas. He is an authority on consumer shopping patterns; physician-patient relatinships in the context of the economics of contemporary health care; the influence of organizational culture in shaping employee behavior; and processes for leading change in a business sector that is undergoing disruption. Professor Dunn has taught graduate and undergraduate consumer behavior and strategic marketing courses, and teaches in Baylor's Executive MBA program. He has traveled extensively and has lectured and made presentations in England, France, Vietnam and China. He earned his bachelor's and MBA degrees from Appalachian State University in North Carolina and his Ph.D. from the University of Mississippi with emphases in consumer behavior and marketing strategy. His research interests include market orientation and market performance, corporate values and market effectiveness, interfunctional relationships, and health care marketing. His research has been published in numerous academic journals. Professor Dunn has received teaching and research awards. In addition, he has extensive experience in executive education and consulting in the manufacturing and health care sectors. Read More Read Less