Mark YoungMark is a serial entrepreneur and polymath with interests in advertising, media, consumer products, human performance and longevity, geo-politics, and real estate development. He leveraged his education and passion for neuroscience, persuasion, neurolinguistic programming, and hypnosis to build Jekyll + Hyde Labs into one of the nation's most successful advertising agencies for challenger and emerging brand consumer products.The genesis of HYPNO-TI$ING lies in Young's doctoral thesis, "Leveraging Neuro-Linguistic Programming, Hypnotic Patterns, and Behavioral Science to Trigger Consumer Response." When he isn't driving triple-digit speeds on an auto racing course, flying planes, or road-tripping on his motorcycle, Young lives and travels between Michigan and Florida with his wife, Sally. He can be contacted at myoung@JandHLabs.com. Read More Read Less