Mary AbbaziaMary Abbazia, Managing Director of Impact, is a dynamic marketing strategist, TEDx speaker, and co-author of 'The Accidental Marketer.' With years of global experience across a wide range of industries and technologies, Mary has guided clients, incluing GE, Pfizer, and Marriott, in developing truly differentiated market strategies for business growth. Her passion lies in helping teams quickly solve tough B2B marketing challenges, using a customer-driven "outside-in" approach, combined with real-world insights that leverage new concepts like Artificial Intelligence (AI). As a strategic marketing instructor at Caltech and a global speaker, Mary's unique teaching approach is captured in 'The Accidental Marketer, ' a guidebook co-authored with Tom Spitale, offering practical frameworks and tools that have transformed leading brands worldwide. Read More Read Less