Matt Johnson Matt Johnson, PhD is a writer, researcher, and speaker. He received his PhD in Cognitive Psychology from Princeton University, where his dissertation focused on the neuroscience of language and communication. His research focus now is on applyng this neuroscientific perspective to better understand consumer experience and decision-making. A contributor to major news outlets including Forbes, Entrepreneur, and Business Insider, he regularly provides expert opinion and thought leadership on a range of topics related to the human side of business. He advises both start-ups and large brands in his native Bay Area, and has worked with Nike as an expert-in-residence in Portland, Oregon. He is a professor at Hult International Business School in San Francisco, and lives in Oakland with his wife and two-year-old son. Read More Read Less