Matt Johnson Matt Johnson, PhD is a speaker, researcher, and writer specializing in the application of psychology and neuroscience to marketing. He is the author of the best-selling consumer psychology book Blindsight, and a regular contributor to mjor news outlets including Psychology Today, Forbes, and BBC. As the co-founder of the neuromarketing firm Pop Neuro, he also consults with a wide range of brands, including as an expert-in-residence for Nike. He is a Professor of Psychology of Marketing and Hult International Business School, and an instructor at Harvard University's Division of Continuing Education. You can find more about his work and writing at mattjohnsonisme.com. Read More Read Less