MD Faiz AhmadDr. Md Faiz Ahmad , an academician and researcher specializing in marketing specially consumer behaviour and emerging trends in digital marketing, holds a Ph.D. in Management Studies from the University of Hyderabad, India. With over nine years of exerience in research, academia and industry, he has developed a strong expertise in marketing research and strategic decision-making. He is currently an Assistant Professor at Department of Management, Paari School of Business, SRM University-AP, Amaravati, Andhra Pradesh, India, where he teaches and mentors students in contemporary marketing practices. His research has been published in renowned journals indexed in ABDC, Scopus, and Web of Science (WoS). In addition, he collaborates collaborates with industry professionals and academic peers to conduct market research and data-driven marketing analysis. Passionate about education and innovation, he strives to bridge the gap between theory and practice. Read More Read Less