Michael Belch

Michael BelchProfessor of Marketing at San Diego State University. He received his B.S. degree in Marketing from Penn State University, his M.B.A. from Drexel University, and his Ph.D. in Consumer Behavior from the University of Pittsburgh. He has published artices on advertising and marketing in a variety of journals and serves on the editorial board of the Journal of Advertising. He also consults for a number of companies in the areas of advertising, marketing strategy, and amrketing research. Read More Read Less

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Advertising and Promotion ISE
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Advertising and Promotion: An Integrated Marketing Communications Perspective| 12th Edition21 %
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Advertising and Promotion: An Integrated Marketing Communications Perspective58 %
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Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card59 %
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Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective38 %
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Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective
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Advertising and Promotion: An Integrated Marketing-Communications Approach (The McGraw-Hill/Irwin series in marketing)
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ISE Advertising And Promotion: Integrated Marketing Communications Perspective59 %
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Loose Leaf for Advertising and PromotionNR
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Loose Leaf for Advertising and PromotionNR
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Advertising and Promotion: An Integrated Marketing Communications Perspective16 % NR
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Advertising & Promotion23 %
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2009
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Advertising and Promotion (Global Ed)27 %
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Smartbook Access Card for Advertising and PromotionNR
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Advertising and Promotion with Connect Plus Access CodeNR
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Connect 1-Semester Access Card for Advertising and Promotion1 % NR
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Loose Leaf for Advertising and Promotion4 % NR
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