Michael SwitowMichael Switow is the managing partner of Switow Media LLP, a top-tier editorial consultancy that produces intelligent panel discussions and provides full-service book coaching. His in-depth and colourful features explore the launch and growth of majr Asian brands, as well as the efforts of international attractions players like KidZania, Lionsgate and Nickelodeon to penetrate new markets. Michael earned a master's degree from Princeton University's School of Public and International Affairs. His second book, Activate the Third Space, presents a clear road map for how every employee, not just those in the C-suites, can take personal responsibility to ensure success. He is the founder of ONE (Singapore), a charity dedicated to Making Poverty History. Read More Read Less