Milica Vasiljevic

Milica Vasiljevic is Professor of Behavioural Science at Durham Universty. She uses her training in social psychology to investigate how cues in the environment impact health behaviours, and how this knowledge can be translated into more effective and acceptable behaviour change interventions to improve health and reduce inequalities. Milica specialises in large-scale population-level, field experiments evaluating the impact of behavioural interventions. Her expertise in designing and evaluating population-level interventions of health behaviour change have been recognised by an Early Career Award from the Society of Behavioural Medicine. Milica’s work on reduced alcohol strength labelling, food calorie labelling, and e-cigarette advertising has been used by national and international policy-teams working in these domains. Currently, she is an Associate Editor of the British Journal of Health Psychology, and former Associate Editor of the Journal of Applied Social Psychology, and Frontiers in Personality and Social Psychology.