Mohamed ZakiMohamed Zaki is Professor at the Institute for Manufacturing, Department of Engineering, University of Cambridge and Deputy Director of Cambridge Service Alliance. He has 100+ publications in highly ranked service management journals, top confrences and practical outlets such as the Harvard Business Review. He has consulted and lectured for over 50 organisations, including Manchester United, Caterpillar and IKEA. He is course leader for the Data-Driven Design for Customer Experience (CX) online course at Cambridge University Press and Assessment. He was awarded the Industry Impact in Services Award by the Cambridge Service Alliance in 2025. Read More Read Less