Mohd Raziff JamaluddinMohd Raziff Jamaluddin or fondly called as Raziff is a Senior Lecturer in the Faculty of Hotel and Tourism Management. He has an accumulation of 10 years of experience in teaching, research and consultation in the area of hospitality and tourism. Curently, he holds a position of Deputy Dean (Research and Industry Linkages), which require him to spearhead the Faculty into becoming the best hospitality and tourism resource center in Asia. Just completing his PhD study in the area of Luxury Hotel Branding, his areas of concentration are wide encompassing event rating, consumer behavior, financial management, and hospitality branding. Read More Read Less