Nardus OelofseNardus Oelofse complements this expertise with over 20 years of experience in marketing, advertising, and creativity. Nardus holds a Masters degree in Business Administration, specializing in Design Thinking. His extensive multinational experience spns both start-up and corporateenvironments, giving him a deep understanding of how creativity and business intersect. Nardus has successfully navigated the critical complexities of these fields, using his expertise to drive innovation and growth. His career is a testament to his ability to blend creative thinking with strategic business acumen, making him a valuable resource for anyone looking to enhance their creative capabilities in a professional setting. As part of writing this book, Nardus has developed a new framework for bestpractice when working with Generative AI. The frame-works has been aptly named ECHO. Read More Read Less