Neena SondhiNeena Sondhi is the Shashi Budhiraja Chair Professor for Management Research at International Management Institute (IMI) New Delhi. Sondhi also currently holds the portfolio of Dean Research, Accreditation and Regulatory Affairs at II New Delhi. An alumnus and a merit holder from the Faculty of Arts, University of Delhi, her areas of expertise are consumer psychology, behaviour, marketing research and luxury marketing. An avid researcher, with a diverse experience of over 25 years in teaching, research and consultancy, she has to her credit more than 50 publications: peerreviewed international and national journals of repute and case studies with teaching notes with international case clearing houses. Her co-authored book titled Research Methodology: Concepts and Cases has been widely adopted in prestigious business schools across the country and is rated as one of the top 25 books in management education. She has been felicitated for her academic and professional work by various national and international bodies. Read More Read Less