Nichola ReederNichola Reeder escaped the corporate world in 2012 with over 15 years’ experience in sales, marketing and communications, having worked on brands including Asda, Dolmio, Uncle Ben’s, Heineken & Fosters. Her passion is to help businesses tell their comercial story more effectively, whether through the media, live events or digitally. Within the event industry specifically, she has helped train armies of stand staff, delivered hours of engaging live content and helped event organisers understand how they add more value for exhibitors and visitors. Read More Read Less