Nishita PruthiDr. Nishita Pruthi is an Assistant Professor at the Asian School of Business, part of the Asian Education Group, Noida. Awarded with Ph.D. at the Institute of Management Studies and Research, Maharshi Dayanand University, Rohtak, Haryana, she exempliies academic excellence and scholarly dedication. Dr. Pruthi has an impressive portfolio of nine research papers published in prestigious journals, with six indexed in Scopus, Web of Science, UGCCARE, and ABDC. Her contributions extend to authoring thirteen chapters in edited volumes published by globally renowned publishers such as Emerald, Bentham Science, and IGI Global. Additionally, she has co-edited two books published by IGI Global, USA, reflecting her versatility and scholarly rigor. Her academic journey is further distinguished by her active participation in twelve national and international conferences hosted by premier institutions, including IIM Indore, IIM Jammu, IIM Kozhikode, and Deakin University. Dedicated to fostering a transformative learning environment, Dr. Pruthi inspires critical thinking, ad creativity, ensuring her students are well-prepared to excel in dynamic academic and professional landscapes. Read More Read Less