Nitish SinghNitish Singh is assistant professor of international business at the Boeing Institute of International Business at Saint Louis University. Previously, he was a professor at California State University (CSU) Chico and headed the localization certificaion program there. His educational efforts in the field of localization have been supported by U.S. Department of Education, CSU, Google, HP, IBM, Microsoft and other companies. He is the co-author of The Culturally Customized Web Site: Customizing Web Sites for the Global Marketplace . Nitish holds a PhD in marketing and international business from Saint Louis University, an MBA from Pune University-India and an MA in marketing from University of Glamorgan, UK. He has been active in training and consulting in the field of localization for websites, international e-business strategy, doing business in China and India, and marketing to Hispanics online. Nitish is the recipient of research excellence awards from CSU and Saint Louis University and was named one of the top 10 reviewers for International Marketing Review. His research has appeared in the Journal of International Business Studies, Journal of Business Research, Psychology & Marketing, International Marketing Review, Journal of Electronic Commerce Research, Thunderbird International Business Review, Journal of Advertising Research, Multinational Business Review, Journal of Consumer Behavior , and others. Read More Read Less