Noah GoldsteinNoah Goldstein is a professor at the UCLA Anderson School of Management, where he has won awards for both teaching and research. His most recent book is The small BIG. His previous book, Yes!, also co-authored with Martin and Cialdini, s a New York Times bestseller translated in over twenty-five languages. Goldstein has also served on the Scientific Advisory Boards of two Fortune Global 500 companies. Read More Read Less