Olga ErgunovaDr. Olga Ergunova is currently an Associate Professor at the Higher School of Production Management at Peter the Great St. Petersburg Polytechnic University. With over 22 years of professional experience in management and marketing, including 14 year in academia, her expertise spans strategic management, project management, urban studies, tourism, sustainable development, and digital transformation. She has held various leadership roles, including President of the Ural Union of the Tourism Industry, and serves as an Expert at the Russian Academy of Sciences. Dr. Ergunova is a prolific researcher with 167 publications, including in the RSCI database, as well as indexed articles in Web of Science and Scopus. Her research interests focus on sustainable urban development, tourism, creative industries, and regional branding. She has received numerous awards, including recognitions for best practices in national relations and sustainable tourism. Additionally, she has led international and regional projects, including initiatives within the framework of the “SMART CITY 2030” program. Dr. Ergunova actively contributes to the development of academic and professional programs, organizing forums, master classes, and scientific-practical events to foster innovation and collaboration in the BRICS countries. Read More Read Less