Olga GurovaOlga Gurova is a Senior Researcher in circular economy and consumer citizenship at Laurea University of Applied Sciences in Finland. She is the author of Soviet Underwear: Between Ideology and Everyday Life (2008) and Fashion and the Consumr Revolution in Contemporary Russia (2015) and Understanding Fashion Scandals (Bloomsbury Visual Arts, 2024). Gurova works on projects aimed at building an ecosystem of sustainable fashion through the enhancement of business models and consumer behavior in Finland and the Baltic countries, financed by Uudenmaan liitto and Interreg. Read More Read Less
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