Omkar DastaneOmkar Dastane obtained his Ph.D. in Business from Curtin University and is working as an Assistant Professor and Head of Program (MBAs) at the UCSI Graduate Business School, UCSI University, Kuala Lumpur, Malaysia. Dr. Omkar’s research mainly emphasies digital consumer behavior, consumer perception and values, technological impact on businesses, and scale development studies in the marketing domain. His research has been published in several international journals and books including the Journal of Retailing and Consumer Services, Marketing Intelligence & Planning among others. Dr Omkar is appointed as as an Editor of Arab Gulf Journal of Scientific Research (Emerald, Scopus, WoS). He is also an active reviewer for Web of Science and Scopus Indexed Journals. Read More Read Less