P.e. ThomasP. E. Thomas is the Associate Professor and Head of the Department of Communication & Media Studies, Bharathiar University, Coimbatore, India. His academic stint is over two decades and half with specialisation in the realm of Information Society andNew Media. He teaches New Media, Journalism, Communication Theories and Advertising at the post graduate level. Besides, twelve research scholars are currently working under his supervision. Prior to embarking upon academics, he has had stretches in the media industry in the fields of reporting, media marketing, copy writing, printing and publishing. He has published over twenty articles in international and national level research journals. Besides, he has contributions of six book chapters in various publications. He is the member of boards of studies in various universities—Madras, Manonmaniam Sundaranar at Tirunelveli, Periyar at Salem, Kerala, and Pondicherry. He is the vice president of the Association of Communication Teachers (ACT), Tamilnadu and Pondicherry. Read More Read Less