Pablo Cabanelas LorenzoPablo Cabanelas Lorenzo is an Associate Professor of Marketing at the University of Vigo (Spain). He also belongs to the UNAM (México) faculty in the post-graduate studies, and cooperate with different European and Latin-American universities. His curent research interests are value creation, industrial marketing, and relationship marketing. He has participated and directed several research projects with different European, National and Regional institutions and companies. His research has been published in several books and journals such as Industrial Marketing Management, Regional Studies, Journal of Business Research, Journal of Business & Industrial Marketing, International Marketing Review, and Journal of Business Research, among others. He acts as associate editor in the Journal of Business and Industrial Marketing and European Research on Management and Business Economics, and guest editor in Reviews of Managerial Science. Read More Read Less