Paco UnderhillPaco Underhill is the author of the international bestseller Why We Buy, which sold over 750,000 copies worldwide and was translated into 12 languages. He is a world-famous retail anthropologist and urban geographer and the founder and CEO of Envirosll Inc, a global consulting firm who specialise in consumer behaviour. Read More Read Less
An OTP has been sent to your Registered Email Id:
Resend Verification Code
Hi! I'm Vidya, your virtual assistant.
Need a book recommendation, help with your order or support with any query? I’m here to assist you.