Patricia C. HigginbottomPatricia C. Higginbottom is an Associate Professor and the Assistant to the Dean for Project Management at University of Alabama at Birmingham Libraries, Lister Hill Library of the Health Sciences. She has been with LHL for over 20 years in a varietyof roles. Pat co-manages marketing and PR activities for UAB’s Lister Hill Library with Valerie S. Gordon and has been involved in marketing for many years. The chapter “Marketing, Public Relations and Communication” in the book Introduction to Health Sciences Librarianship was co-authored by Pat in 2008. LHL also won the MLA Creative Marketing Award in 2006 and was named as one of the Sage Favorite Library Traditions in 2014. Pat and Valerie taught an MLA certified class called Maintain Momentum in Marketing in 2013 and revised it for teaching in an online environment. Pat received her Master’s Degree in Library and Information Science from the University of Alabama and a BA in English from the University of North Alabama. Read More Read Less