Patrick BatesonPatrick Bateson FRS is Emeritus Professor of Ethology at the University of Cambridge. He is President of the Zoological Society of London and former Vice-President of the Royal Society. He is also co-author of Play, Playfulness, Creativity and Innovaion (Cambridge University Press, 2013), Plasticity, Robustness, Development and Evolution (Cambridge University Press, 2011) and Measuring Behaviour (Cambridge University Press, 3rd edition, 2007). Read More Read Less