Paul V McEnroeAward-winning engineer Paul V. McEnroe developed state-of-the-art products the world depends upon today. During his distinguished career, Mr. McEnroe was known for visionary engineering and for sound business management. In 23 years with IBM, Mr. McEroe delivered innovations that became industry standards. He is perhaps most widely recognized as the developer of the Universal Product Code (UPC), commonly known as the barcode. He created the first commercial application of laser technology, the barcode scanner, and the magnetic code for Stock Keeping Unit (SKU) marking. Today, Mr. McEnroe enjoys ranching in the Santa Ynez Valley with his wife Tina. Read More Read Less