Peter van AartrijkPeter van Aartrijk is co-founder of Chromium, a San Francisco-based strategic brand+culture consultancy that works with leadership and marketing teams of regional, national, and international brands. He started his career as a newspaper reportr, where he first learned how to question the status quo. Prior to forming Chromium in 2011 and insurance marketing firm Aartrijk in 1999, Peter served as VP, Communications for the Independent Insurance Agents & Brokers of America, a leading association of 300,000 members. There he developed a research-based groundwork for a consumer brand, Trusted Choice(R), that now connects consumers with local agents via a digital platform. As a spokesperson for industry, Peter has appeared on CNN, CNBC, Fox, and network TV, and has been quoted in The Wall Street Journal, The Washington Post, USA Today, Kiplinger's Personal Finance Magazine and other national media. Peter resides in Washington, DC. Read More Read Less