Philip Kotler

Philip Kotler

Philip Kotler is the SC Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. Although best known as a marketing guru, Kotler is a classically trained economist who di his master's studies at the University of Chicago under Milton Friedman, the famed Nobel laureate and free-market evangelist, before moving to MIT to pursue a PhD under Paul Samuelson and Robert Solow, two Nobel Prize-winning Keynesian economists.

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Marketing Management | Indian Case Studies Included| Sixteenth Edition| By Pearson23 %
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Principles of Marketing | basic concepts of marketing | By Pearson15 %
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Marketing 4.030 % NR
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B2B Brand Management59 %
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Marketing ModelsNR
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Kellogg on Marketing31 % NR
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Brand Sense26 % NR
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Strategic Marketing for Non Profit Organizations (NGOs) | Seventh Edition | By Pearson23 %
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Marketing 3.033 % NR
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