Pratika MishraPratika Mishra is currently working as Associate Professor at School of Management, Presidency University, Bangalore. She has also worked with G.B. Pant Social Science Institute and Indian Institute of Information Technology, Allahabad. Her Area of Epertise is Strategic Marketing Management including Integrated Marketing Communication and Advertising & Brand Management. She is a Commerce Graduate, from University of Allahabad (Gold Medalist), MBA from IIT-ISM Dhanbad & PhD from prestigious IIIT Allahabad. She has more than 35 research publications and edited books to her credit. She is founder editor of Newsletter NDIM Diorama and has worked as Co-Editor of Review of Professional Management, Biannual Journal NDIM. She has also been founder Editor of Newsletter De Facto (Ansal University) founder Editor of International Journal Ansal University Business Review, was Chief Coordinator, Quarterly E Magazine B’ Cognizance (IIIT-A). She has also been involved in Content Development of Papers like Research Methodology and Advertising Management for Project under Department of Information Technology, MCIT, GoI. She is considered as great mentor both at PG and PhD level. Read More Read Less