Rajan VaradarajanRajan Varadarajan is University Distinguished Professor and Distinguished Professor ofMarketing at Texas A&M University. He received his Ph.D. in Business Administration from the University of Massachusetts, Amherst. Dr. Varadarajan's primary teachin and research interests are in the areas of marketing strategy, innovation, international marketing and environmental sustainability. He has published over 100 - 125 journal articles and book chapters, and has made close to 200 - 250 presentations at major national and international conferences, doctoral and faculty consortia, universities, and other forums on topics such as competitive advantage, corporate diversification and divestitures, e-commerce, global competitive strategy, innovation, market pioneering, multi-market competition, outsourcing, strategic alliances, strategic marketing, strategy typologies and taxonomies, sustainability and inter-dependencies between corporate, business and marketing strategy. He served as editor of the Journal of Marketing from 1993 to 1996 and of the Journal of the Academy of Marketing Science from 2000 to 2003. He is a recipient of several honors and awards including the American Marketing Association Paul D. Converse Award for contributions to the field of marketing. Read More Read Less