Rama Bijapurkar

Rama Bijapurkar is one of India s most respected thought leaders on market strategy. She is also a keen commentator on social and cultural changes in liberalizing India. She has her own market strategy consulting practice and works with an mpressive list of Indian and global companies, guiding the development of their business-market strategy. She describes her mission as bringing market focus to business strategy . Rama writes and speaks extensively in global forums on emerging market strategy and on India s Consumer Economy. She serves or has served as an independent director on the boards of leading Indian companies like Infosys Technologies, CRISIL, Axis Bank, Godrej Consumer Products, Mahindra Holidays & Resorts India Ltd., Bharat Petroleum. An alumna of the Indian Institute of Management, Ahmedabad (IIMA), India, Rama continues to be involved with her alma mater, where she is a visiting faculty and also serves on the board of governors.

Rama s work experience has been in market research and strategy consulting and includes McKinsey & Company, MARG (now Nielsen India), MODE Services (now TNS India) and full-time consulting with Hindustan Lever (now Hindustan Unilever Ltd). She holds a Post Graduate Diploma in Management from IIMA, and a Bachelor of Science (Honours) in Physics from University of Delhi, India.

Her last book, We Are Like That Only: Understanding the Logic of Consumer India (Indian edition by Penguin), has been well-received and favourably reviewed. The international edition is titled Winning in the Indian Market: Understanding the Transformation of Consumer India (John Wiley & Sons). www.bijapurkar.com