Rebecca L SullivanRebecca has practiced marketing for over fifteen years, primarily within the agency space, where she influenced marketing strategies for an extensive range of brands. She honed her talent for distilling esoteric research into actionable insights whil teaching required courses in marketing research and economics, which students tend to meet with little enthusiasm. Rebecca is currently on Michigan State University's Broad College of Business faculty, where she teaches consumer insights courses for graduates and undergraduates. Read More Read Less